Elizabeth Howard
Marketing & Creative Leader
Designing the structure behind brand, product, and marketing growth.
Professional Summary
I design the structure behind growth.
Across multi-brand portfolios and complex B2B environments, I align creative direction, product strategy, and marketing systems so momentum compounds.
Having led transformation across 6 brands and 50+ products, my focus is consistent: build frameworks that scale, clarify complexity, and turn marketing into a disciplined growth engine.
I believe creative work should have structure strong enough to scale and clarity sharp enough to move people.
Build systems that make growth move.
Create structure that lets brands scale.
Shape complex ideas into clear market direction.
Featured Case Studies
Marketing Transformation
Rebuilt the growth model as a stage-driven system that aligned marketing, sales, and engineering. Reframed the buyer journey as a structured system; guiding movement, clarifying ownership, and turning activity into sustained momentum.
Brand Architecture & Governance
Built a formal brand architecture across a multi-brand portfolio, defining hierarchy, pairing logic, and governance standards. The framework brought clarity to complex identity decisions and created a structure that supports long-term growth.
Product & Campaign Strategy
Led product and campaign strategy in complex B2B environments, translating technical depth into focused, audience-specific narratives. Developed repeatable launch models that align marketing and sales while strengthening differentiation.